01
Ask what actually decides it
Budget bands, team size, timeline, which product: as scales, dropdowns, or a budget allocator rather than an open text box you have to interpret later.
← All use cases Use Case
Lead Generation Forms
Ask the qualifying questions up front, branch on the answers, and deliver a clean, structured enquiry to your team the second it is submitted.
The problem
Enquiry forms that tell you nothing
A name, an email, and a free-text box is not a lead. It is a research task. Someone has to reply, ask the qualifying questions, wait, and only then decide whether it was worth it. Asking those questions inside the form itself costs the visitor thirty seconds and saves your team the whole round trip.
How Questionful helps
What you can do with it.
02
Show only the relevant questions
Split the form into sections and route each answer choice to the section that follows from it. Someone with no budget never sees the enterprise questions.
03
Deliver it where you work
Point the form at a webhook and every submission arrives as JSON: into Zapier, Make, or straight into your own service. Google Drive keeps a filed copy.
Key features
Built for lead generation.
Everything you need to ship lead generation that performs, out of the box.
See all features- 19 question types, including scales and budget allocators
- Per-choice branching between sections
- Required fields and validation on the way in
- Webhook delivery to Zapier, Make, or your own endpoint
- A filed PDF copy of every response in Google Drive
- Email notification the moment a form is submitted
- HubSpot and Salesforce coming soon
Example workflow
A demo request that sorts itself
- 01 Visitor opens the form from your pricing page
- 02 Section 1 asks for role, team size, and budget band
- 03 A budget under €1k routes to a short section pointing at the free plan
- 04 Anything above routes to the qualification section and a scheduling link
- 05 The submission POSTs to your webhook and is filed in Google Drive
Templates
Start from a form built for this.
Each one comes with the questions, the branching, and the reasoning behind them, editable the moment it lands in your account.
Lead Qualification Form
Ask the budget, timeline, and fit questions before the first call.
Open the template →Contact Form
A clean contact-details form that routes the message to the right person.
Open the template →Customer Feedback Form
Rate the experience, then ask the follow-up that fits the rating.
Open the template → Features
The capabilities this leans on.
Each page says what the feature does, how it is set up, and what it does not do yet.
Conditional Logic & Form Branching
Route each answer choice to its own section, so people only see what applies.
How it works →Form Webhooks
Every response POSTed as JSON to any endpoint, signed if you want it.
How it works →Form Question Types
19 types, including specialist ones most builders skip.
How it works → FAQ
Lead Generation Forms: common questions.
What is a lead generation form?
A form on your site that collects an enquiry along with the information needed to act on it: the problem, the timeline, the budget band, and who is asking. A plain name-and-message box collects an enquiry; a lead generation form collects a qualified one.
How many questions should a lead generation form have?
Four to six. Every additional field costs completions, so spend them on the answers that change what happens next: problem, timeline, budget band, and decision authority.
Can leads go straight into my CRM?
Yes, by webhook. The Zapier and Make cards POST JSON to any URL, so anything that accepts a webhook receives the lead the instant it is submitted, with an optional HMAC signature. Native HubSpot and Salesforce integrations are built and switching on soon.
Can the form show different questions to different visitors?
Yes. Split the form into sections and route each answer choice of a multiple choice, checkbox, or dropdown question to the section that follows from it.
Does Questionful score or route leads automatically?
It scores them: attach points to the qualifying questions and the submission arrives already scored. There is no automatic assignment or routing to a sales rep. That belongs in whatever your webhook feeds.
More use cases
Other ways teams use Questionful.
Customer Feedback
Run satisfaction and product-feedback surveys where the follow-up question depends on the answer you just got.
Learn more →Exams & Assessments
Build quizzes and knowledge checks that grade themselves and explain the answer: for training providers, schools, and internal certification.
Learn more →Hiring & Applications
Replace the CV inbox with a structured application form: same questions for everyone, CV attached, and every submission comparable.
Learn more →Ready to put this into production?
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