01
Ask in bands, not free text
Budget, team size, and timeline all work better as multiple choice bands. You get answers you can sort on, and the prospect does not have to commit to a number.
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Lead Qualification Form
A lead qualification form asks the questions a salesperson would ask on a first call, inside the form the prospect is already filling in. Budget band, timeline, team size, which product, who decides, thirty seconds for them, a whole round trip saved for you.
Not a stock template. Build it in a few minutes from a blank form, or describe it and let AI draft the questions on a paid plan.
The point is not to interrogate people. It is to route them: a small self-serve enquiry gets pointed at the free plan and a pricing page, and a serious one gets a scheduling link and lands in your CRM with the context already attached.
When to use a lead qualification form
- The "contact sales" or "book a demo" form on your site
- Paid campaign landing pages, where lead quality decides the ad spend
- Partner and reseller enquiries
- Inbound from a pricing page, where intent is already high
- Any enquiry inbox where someone is manually asking the same four questions by email
Example questions
What to put on the form.
A starting point, not a rulebook: every question below is a real Questionful question type, and all of them are editable once the form is in your account.
| Question | Question type |
|---|---|
| What are you trying to solve? The branching question, routes to a per-problem section | Dropdown |
| How big is your team? Bands, not a number box | Multiple choice |
| What is your budget for this? Bands again, so answers are comparable | Multiple choice |
| When do you need this live? | Dropdown |
| How would you split the budget across these needs? | Budget allocator |
| Rank these priorities | Priority matrix |
| Are you the person who signs this off? | Multiple choice |
| Work email | Short answer |
| Anything we should know before we talk? | Paragraph |
How Questionful helps
Building it, step by step.
02
Route the small fish kindly
A budget band below your floor can route to a short section that points at the free plan and the docs. Nobody wastes a call, and the prospect gets a useful answer immediately.
03
Score fit automatically
Attach points to the closed-set questions and the submission arrives already scored, so the strong leads are obvious without anyone reading them first.
04
Deliver it into the pipeline
Point the form at Zapier, Make, or your own endpoint. Every submission POSTs as JSON (form, response, and every answer) with an optional HMAC signature. HubSpot and Salesforce are built and coming soon.
Tips
What makes the difference.
- Five qualifying questions is usually the ceiling before completion drops.
- Put the email question last. Asking who they are before asking what they need reads as a gate.
- Use the "other" option sparingly. Free text defeats the point of banding.
- Send an emailed copy so the prospect arrives at the call knowing what they told you.
- Watch the drop-off by comparing responses to page views; a question that costs you leads is usually the budget one, and moving it later fixes it.
FAQ
Lead Qualification Form questions.
What questions should a lead qualification form ask?
Problem, timeline, budget band, team size, and decision authority. Five closed-set questions tell you more than a free-text "how can we help?" box and cost the visitor about thirty seconds.
Can the form send leads straight to my CRM?
Yes, by webhook. The Zapier and Make cards post JSON to any URL you paste, so anything that can receive a webhook, including your own service, gets the lead the moment it is submitted. Native HubSpot and Salesforce integrations are built and switching on soon.
Does Questionful score leads automatically?
There is no dedicated lead-scoring feature, but the quiz scoring does the same job: give the qualifying answers points and the submission is scored on arrival. There is no automatic assignment or routing to a rep.
Can I hide questions from people who do not need them?
Yes. Split the form into sections and route each answer choice of a multiple choice, checkbox, or dropdown question to the section that follows from it.
Keep reading
The features behind it, and where to go next.
Feature
Conditional Logic & Form Branching
Route each answer choice to its own section, so people only see what applies.
FeatureForm Webhooks
Every response POSTed as JSON to any endpoint, signed if you want it.
FeatureForm Question Types
19 types, including specialist ones most builders skip.
TemplateContact Form
A clean contact-details form that routes the message to the right person.
TemplateCustomer Feedback Form
Rate the experience, then ask the follow-up that fits the rating.
TemplateWork Request Form
Structured intake for internal or client work, routed by request type.
Use caseLead Generation
Qualify enquiries while they are being filled in, and hand every submission straight to the tool your sales process already runs on.
Ship your lead qualification form today.
Unlimited forms and 100 responses a month, free. Paid plans from €19.
No credit card required.