01
Segment first, then branch
Open with a role or category question and route each answer to its own section. You get comparable segment sizes and each group answers questions that make sense for them.
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Market Research Survey
A market research survey exists to produce numbers you can act on: which segment wants what, how much they will pay, and which of two directions is worth building. It is the survey type most often ruined by good intentions, because the temptation is to ask everything.
Not a stock template. Build it in a few minutes from a blank form, or describe it and let AI draft the questions on a paid plan.
The discipline is closed-set questions. A free-text box in a survey of four hundred people is four hundred paragraphs nobody will read; a budget allocator in the same survey is a chart that answers the question you asked.
When to use a market research survey
- Validating a product or feature direction before building it
- Pricing research: willingness to pay, packaging, what gets cut first
- Segmenting an audience you only know in aggregate
- Concept testing two or three directions against each other
- Category and competitor research before entering a market
Example questions
What to put on the form.
A starting point, not a rulebook: every question below is a real Questionful question type, and all of them are editable once the form is in your account.
| Question | Question type |
|---|---|
| Which best describes your role? The segmentation question, branch on it | Dropdown |
| How big is your organisation? Bands, so the answers aggregate | Multiple choice |
| How do you solve this today? | Checkboxes |
| Rate how well each of these works for you | Rating grid |
| Split 100 points across these priorities Forces the trade-off a rating question lets people dodge | Budget allocator |
| Rank these in the order you would want them | Priority matrix |
| What would you expect to pay for this? Price bands, never a number box | Multiple choice |
| What would stop you buying it? The one open question. Keep it to one | Paragraph |
How Questionful helps
Building it, step by step.
02
Force the trade-off
A budget allocator gives respondents a fixed total to divide, and a priority matrix makes them rank. Both prevent the outcome where every option is rated "very important" and nothing is learned.
03
Ask price in bands
Willingness to pay as a multiple choice of bands, not an open number. Bands compare across respondents; free-text prices do not.
04
Get it to an audience
Send the survey to a contact list in paced batches, embed it, or share the link. There is no respondent panel to buy from, you bring the audience.
Tips
What makes the difference.
- Decide the analysis before you write the questions. If you cannot say which chart answers your question, you are not ready to ask it.
- Keep the segmentation question first and identical across waves, or you cannot compare them.
- One open question, at the end. Two is a reading exercise.
- Never ask "would you use this?". Ask what they do today instead. Intent is a bad predictor; behaviour is not.
- Watch out for branching costing you comparability: keep the questions you plan to compare on the shared path.
FAQ
Market Research Survey questions.
What questions should a market research survey ask?
One segmentation question, a behaviour question about what people do today, one forced trade-off (budget allocator or priority matrix), a price band question, and one open question about objections. Everything else is usually curiosity rather than research.
Can Questionful analyse the results?
It charts closed-set questions in the response summary and exports everything to CSV. There is no cross-tabulation, weighting, or significance testing. Take the CSV into a spreadsheet for that.
Can I buy survey respondents?
No. There is no respondent panel. You reach your own audience by link, embed, or an emailed contact list.
Should I branch a research survey?
Only for segment-specific follow-ups. Branching means two respondents did not answer the same questions, so keep anything you intend to compare on the path everyone takes.
Keep reading
The features behind it, and where to go next.
Feature
Online Survey Maker
Scales, grids and summaries, questions built to aggregate.
FeatureForm Question Types
19 types, including specialist ones most builders skip.
FeatureConditional Logic & Form Branching
Route each answer choice to its own section, so people only see what applies.
TemplateCustomer Satisfaction Survey
CSAT and NPS with the follow-up question matched to the score.
TemplateCustomer Feedback Form
Rate the experience, then ask the follow-up that fits the rating.
TemplateLead Qualification Form
Ask the budget, timeline, and fit questions before the first call.
Use caseCustomer Feedback
Run satisfaction and product-feedback surveys where the follow-up question depends on the answer you just got.
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